Greg Sommer, PhD
Founder and CEO, Sandstone Diagnostics
Tuesday, April 14, 2015 6:00 pm (Food starting at 5:30 pm)
Blum Hall B100
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Bringing diagnostics to the home: a start-up's outlook on consumer healthcare
People have never been more eager to take control of their health, and the tremendous advances in diagnostic technologies are ready to meet the demand. Despite this exciting opportunity there still exist many challenges in launching consumer medical products including FDA oversight, marketing, physician adoption, and investor hesitation. In this talk, I will discuss the current consumer healthcare landscape from the perspective of a medical device start-up company trying to change the way people think about and manage their health. I will include an overview of Sandstone's history, products, challenges, key decisions, and lessons learned in developing diagnostic tools for the consumer market.
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Greg Sommer is a co-founder and CEO of Sandstone Diagnostics - an early stage medical device company developing an over-the-counter male fertility test kit. Greg received a B.S. degree from Iowa State University, and M.S. and Ph.D. degrees from the University of Michigan in Mechanical Engineering. Prior to founding Sandstone in 2012, Greg was a senior scientist at Sandia National Labs where he led development of point-of-care clinical diagnostic technologies.
Founder and CEO, Sandstone Diagnostics
Tuesday, April 14, 2015 6:00 pm (Food starting at 5:30 pm)
Blum Hall B100
-----------------------------------------------------------------------------------------------------------------
Bringing diagnostics to the home: a start-up's outlook on consumer healthcare
People have never been more eager to take control of their health, and the tremendous advances in diagnostic technologies are ready to meet the demand. Despite this exciting opportunity there still exist many challenges in launching consumer medical products including FDA oversight, marketing, physician adoption, and investor hesitation. In this talk, I will discuss the current consumer healthcare landscape from the perspective of a medical device start-up company trying to change the way people think about and manage their health. I will include an overview of Sandstone's history, products, challenges, key decisions, and lessons learned in developing diagnostic tools for the consumer market.
-----------------------------------------------------------------------------------------------------------------
Greg Sommer is a co-founder and CEO of Sandstone Diagnostics - an early stage medical device company developing an over-the-counter male fertility test kit. Greg received a B.S. degree from Iowa State University, and M.S. and Ph.D. degrees from the University of Michigan in Mechanical Engineering. Prior to founding Sandstone in 2012, Greg was a senior scientist at Sandia National Labs where he led development of point-of-care clinical diagnostic technologies.
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